The largest russian travel portal
For native special projects and media advertising,
work with Influencers and co-branding
work with Influencers and co-branding
For native special projects and media advertising, work with Influencers
and co-branding
and co-branding
The largest russian travel portal
in projects Enciclopedia
web browsing per month*
95 countries
requests in the
TOP-10 search results**
TOP-10 search results**
9,5 mil.
average monthly
audience*
audience*
5,5 mil.
more than 1mil.
in projects Enciclopedia
95 countries
web browsing
per month*
per month*
9,5 mil.
requests in the
TOP-10 search results**
TOP-10 search results**
more than 1 mil.
average monthly
audience*
audience*
5,5 mil.
Tourister.ru audience — adult, conscious, with a pronounced interest in travel.
6 000
hotel bookings
3 000
excursion requests
Audience geography
83,2%
- Central region - 30,5%
- Privolzhsky FD - 12,7%
- Southern Russia - 10,6%
- Northwest - 10%
- Siberia - 7,5%
- Ural - 7,2%
- Far East - 2,3%
- North Caucasus - 1,6%
Russia
11,5%
- Belarus - 3,6%
- Kazakhstan - 3,7%
- Ukrain - 2,7%
Neighbouring and CIS countries
UGC. More than 400 000 authors on Tourister.ru
More tha 4 000 of them regularly write about their trips
Link on Victors profile
- visited 45 countries and 195 cities
- left on website 44 000+ comments
- 200+ timeshelped to readers
He writes
on Tourister.ru more than 10 years:
This is Victor
Tourister.ru authors —
are potential ambassadors of the brands
are potential ambassadors of the brands
They can interact with your product both and as
customers, and as influencers of their audience.
customers, and as influencers of their audience.
We think over the mechanics in details – we will create inspiring and recreative special projects as well as attract influencers. Our ideas engage and motivate for targeted action.
We will perform your product in a nice and not boring way, we will naturally place it to the travel concept.
Special projects
Bahrain Tourism and Exhibitions Authority
A media project about Bahrain,
stylized as a toy
stylized as a toy
Ministry of Tourism and Youth Policy of the Perm region
We gathered opinion leaders in Perm Krai and told them about the region in a dialogue format in direct
Taxi order service DiDi
- Ww showed, how to get more Positive experiences in travel using taxi — in the example of 13 Russian cities
Jamaica Tourist Board
Sent Tourister.ru chief editor to Jamaica keep a travel diary and answer tourists questions and travel details
- 1 week for posting on the main page;
- 1 week for teaser «Special project»;
- unlimited placement in «Projects» section.
Optionaly, we can expand the media plan with additional tools.
By default, we connect promo tools
to the special project:
to the special project:
KPI: from 1000 hits.
If you want to increase the number of hits, we will expand media plan with additional tools.
1 week for teaser «Also read».
1 week for posting on the main page;
Promo-tools by default:
We will tell about the product through expert editorial material, a native story or advice from a brand ambassador.
Articles and stories
Promotional tools for special projects, articles and stories
*there is a coefficient for targeting, seasonal coefficient can’t be applied
CTR 0,8%
CPM = 499₽*
CPM = 399₽*
300х600
300х400
Banner-skyscraper
Mobile version
Desktop
Promotional tools for special projects, articles and stories
*there is a coefficient for targeting, seasonal coefficient can’t be applied
CTR 0,6%
CPM = 299₽*
Text-graphic block
Promotional tools for special projects, articles and stories
1,5 - 2,5 mil. hits
100 000₽ / 1week
Super-button
Promotional tools for special projects announcement
CTR 0,4%
120-150 тыс. hits
50 000₽ / 1 week
Teaser «Special project»
Promotional tools for special projects announcement
CTR 0,4%
100-120 thousand hits
25 000₽ / 1 hits
Teaser «Read also»
Media advertising
full page width
Media advertising
- Posting from 1 000 000 hits, free of charge preparation
- Average CTR — 0.6-0,8%
- Is shown on the main and internal pages
700₽ / 1 000 hits
Branding on the main
page
page
80-120*page width
Media advertising
- Posting from 50 000 hits
- Average CTR — 0.4-0,8%
- Shown only on internal pages
399₽ / 1 000 hits
Banner-stretching
Media advertising
*there is a coefficient for targeting, seasonal coefficient can’t be applied
CTR 0,8%
CPM = 499₽*
CPM = 399₽*
300х600
300х400
Banner-skyscraper
Mobile version
Desktop
Media advertising
*there is a coefficient for targeting, seasonal coefficient can’t be applied
CTR 0,6%
CPM = 299₽*
Text-graphic block
Coefficients and target opportunities for media advertising
There are no options for targeting by gender, age, income and others not listed here.
- geo-targeting for a specific or several regions
- targeting according to travel interest (content)
- video banner
- placement in the amount of less than 250,000 rubles before VAT
- placement of special statistics pixels on banners (we can provide a link for such kind of pixels on external server)
- geo-targeting without limits or within all Russia
- frequency (set any, we recommend 4)
we will display advertising on the pages about the regions and countries that
are related to the product.
For example, advertising for tracking sneakers will be placed on the pages about Altai, the regions of the Caucasus and places, mentally related to active recreation.
are related to the product.
For example, advertising for tracking sneakers will be placed on the pages about Altai, the regions of the Caucasus and places, mentally related to active recreation.
We will set up advertising in order to make it be seen by readers from specific regions and countries.
With 1,2 coefficient:
Also without coefficients:
We work without seasonal coefficients
Target according to travel interest (by content)
Users geo-targeting
Write us,
and we will solve your problems
and we will solve your problems
MediaKit.pdf
Profi.Travel — exclusive sales house of advertising opportunities website Tourister.ru
