Largest Russian travel portal*
For media advertising, publications, and native special projects
*according to liveinternet and top.mail.ru ratings
*according to liveinternet and top.mail.ru ratings
Largest Russian travel portal*
For media advertising, publications, and native special projects
over 1 million
5.5 million
average monthly audience*
10 million
queries in top 10 search results**
95 countries
page views per month*
in the project encyclopedia
5.5 million
average monthly audience*
over 1 million
queries in top 10 search results**
10 million
page views per month*
95 countries
in the project encyclopedia
Russia
  • Central Region - 30.5%
  • Volga Federal District - 12.7%
  • Southern Russia - 10.6%
  • Northwest - 10%
  • Siberia - 7.5%
  • Ural - 7.2%
  • Far East - 2.3%
  • North Caucasus - 1.6%
83,2%
Nearby Countries, CIS
  • Belarus - 3.6%
  • Kazakhstan - 3.7%
and others
11,5%
Audience Geography
Desktop
Mobile version
  • Displayed only on internal pages
  • Average CTR — 0.4-0.8%
  • Traffic volume:
up to 2,000,000 impressions per month on Desktop
up to 7,000,000 impressions per month on mobile
Text-Graphic Block
Media Advertising
Media Advertising
Desktop and mobile version

*There is a targeting coefficient, flexible discount policy
Branding of the main and internal pages
  • Average CTR — 0.6-0.8%
  • Traffic volume of up to 2,000,000 impressions per month on internal pages and up to 100,000 impressions per month on the main pages
Media Advertising
Desktop only according to the provided schemes
Internal pages
Main page
Skyscraper Banner
  • Displayed only on internal pages
  • Average CTR — 0.4-0.8%
  • Traffic volume up to 2,000,000 impressions per month
Media Advertising
Desktop only

Mobile Branding
  • Average CTR — 0.5-1%
  • Traffic volume up to 7,000,000 impressions per month
Media Advertising
Mobile version only

Mobile version
Fullscreen
  • Average CTR — 6-10%
  • Traffic volume up to 7,000,000 impressions per month
Media Advertising
Mobile version only
Full screen
Mobile version
Geo-Targeting by User Location
Travel Interest Targeting (by Content)
Ad Frequency
We will configure the advertising to be seen by readers from specific regions and countries.
We will display ads on pages about regions and countries that relate to the product.


The frequency of ad displays to a single user can be adjusted for any period.


Coefficients and Targeting Options for Media Advertising
*There is a coefficient for targeting
Articles
We will tell about the product through an expert editorial piece, a native story, or advice from a brand representative.
Promotional tools by default:
1 week of placement on the main page;
1 week of teaser "Read also"
KPI: from 1000 reads.
Write to us,
and we will solve your tasks
Mediakit.pdf
+7 982 680 22 88
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