Largest Russian travel portal*
For media advertising, publications, and native special projects
*according to liveinternet and top.mail.ru ratings
*according to liveinternet and top.mail.ru ratings
Largest Russian travel portal*
For media advertising, publications, and native special projects
over 1 million
5.5 million
average monthly audience*
10 million
queries in top 10 search results**
95 countries
page views per month*
in the project encyclopedia
5.5 million
average monthly audience*
over 1 million
queries in top 10 search results**
10 million
page views per month*
95 countries
in the project encyclopedia
Russia
- Central Region - 30.5%
- Volga Federal District - 12.7%
- Southern Russia - 10.6%
- Northwest - 10%
- Siberia - 7.5%
- Ural - 7.2%
- Far East - 2.3%
- North Caucasus - 1.6%
83,2%
Nearby Countries, CIS
- Belarus - 3.6%
- Kazakhstan - 3.7%
11,5%
Audience Geography
Fullscreen
- Average CTR — 1-2%
- Inventory volume up to 5,000,000 impressions per month
Media Advertising
Mobile version only
Full screen
Full screen
Media Advertising
Mobile version
*There is a targeting coefficient, flexible discount policy
Branding of the main and internal pages
1000₽ / 1 000 impressions
- Average CTR — 0.6-0.8%
- Inventory volume up to 3,000,000 impressions per month on internal pages, up to 100,000 per month on the main page
Media Advertising
Desktop only according to the provided schemes
Internal pages
Main page
300x400
300х600
CPM = 500₽*
CPM = 600₽*
Skyscraper Banner
- Displayed only on internal pages
- Average CTR — 0.4-0.8%
- Inventory volume up to 4,000,000 impressions per month
Media Advertising
Desktop only
Mobile Branding
- Average CTR — 0.5-1%
- Inventory volume up to 5,000,000 impressions per month
Media Advertising
Mobile version only
Mobile version
CPM = 700₽
Desktop
Mobile version
- Displayed only on internal pages
- Average CTR — 0.4-0.8%
- Inventory volume:
up to 5,000,000 impressions per month on mobile version
Text-Graphic Block
CPM = 400₽*
Media Advertising
Desktop and mobile version
Geo-Targeting by User Location
Travel Interest Targeting (by Content)
Ad Frequency
We Work Without Seasonal Coefficients
Also Without Coefficient:
With a Coefficient of 1.2:
We will configure the advertising to be seen by readers from specific regions and countries.
We will display ads on pages about regions and countries that relate to the product.
The frequency of ad displays to a single user can be adjusted for any period.
- Geo without restrictions or for the entire Russian Federation
- Frequency (set any, we recommend 4)
- Geo-targeting for a specific region or several regions
- Travel interest targeting (by content)
- Video banner
- Placement of special statistical pixels in banners (you can provide a link to such a pixel on an external server)
There is no targeting by gender, age, income, or other parameters not listed here.
Discounts:
20% discount with 100% prepayment (media advertising only)
5% discount for placements from 300,000 rubles
10% discount for placements from 900,000 rubles
15% discount for placements from 1,500,000 rubles
5% discount for placements from 300,000 rubles
10% discount for placements from 900,000 rubles
15% discount for placements from 1,500,000 rubles
Coefficients and Targeting Options for Media Advertising
*There is a coefficient for targeting; seasonal coefficients are not applied.
Articles
We will tell about the product through an expert editorial piece, a native story, or advice from a brand representative.
Promotional tools by default:
1 week of placement on the main page;
1 week of teaser "Read also"
Cost of article placement: 75,000 rubles
KPI: from 1000 reads.
Write to us,
and we will solve your tasks
and we will solve your tasks
